Amazon try a bite of the apple

Amazon are to unveil their latest challenge on Apple on Wednesday, and are set to reveal a colour, touch version of the kindle.

The kindle although selling in good volumes has always seemed to fall a little flat in comparison to the flashy tablets on the market, not that it has claimed to be a tablet, but the comparison would always have to be made.

Our bets are a Google Android based OS for the new kindle, and a brute force price to break in their market share. It's likely their focus will be on the sale of books and other media on the Kindle as oppose to markup on the device itself.

Whatever happens we're sure the new Kindle will be a big seller and will have some sticking power.